Vice President, Marketing & General Manager, Medicare job
Job Type
Location
Salary
Date posted
Job title
eHealth, Inc.
| Job Ref: | R4214 |
| Employer: | eHealth, Inc. |
| Category: | General Marketing |
| Job Type: | Full Time |
| Salary and Benefits: | USD 214,200.00 - 285,600.00 per year |
| Map: | United States (Show on map) |
Description | |
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Join us in creating a better way!
At eHealth, our mission is to expertly guide consumers through their health insurance and related options when, where, and how they prefer. We're creating a better way - one that's transparent and trustworthy for both our consumers externally and our employees internally. Move your career forward while connecting countless people to the life- changing, quality care they deserve. Our diverse team of innovators supports one another in solving some of the toughest challenges. We're always on the lookout for creative opportunities to do right by our customers, and each other. Together, we're creating a better way to work, united by our common passion to make a difference. Company Overview: eHealth is a leading health insurance marketplace connecting millions of consumers to affordable, high-quality coverage. Through partnerships with 180 carriers nationwide, we offer Medicare Advantage, Medicare Supplement, and Part D prescription drug plans - along with individual, family, small business, and ancillary products. As part of our next phase of growth, we are transforming from a transactional enrollment platform into the #1 digital + telephonic Medicare marketplace to help seniors not only enroll in coverage, but save money, improve access to care, better use their benefits and navigate healthcare year-round. We are seeking a bold, data-driven executive to serve as Vice President, Marketing & General Manager of Medicare to lead this transformation. Role Overview: As the Vice President & General Manager of the Medicare Business Unit, you will work closely with executive leadership and are responsible for growth strategies, performance, profitability and long-term value creation of the Medicare business. Reporting to the Chief Revenue Officer, the VP will:
You will lead a cross-functional team to design, develop, and set operating goals, implement a roadmap of strategic initiatives, customer experience and marketing campaigns that deliver profitable growth, customer lifetime value (LTV) and retention. Key Responsibilities: General Management
Marketing Orchestration & Performance Optimization Oversee paid media budget exceeding $100M, driving profitable customer acquisition and engagement across TV, Direct Mail, Social, SEM, email, partners and emerging channels.
Consumer Experience Leadership Marketing connected to a seamless customer experience builds trust and drives retention; ensure alignment across the full Medicare journey.
Marketplace Expansion & Strategic Partnerships Beyond health plan enrollment, eHealth is expanding into services that solve meaningful senior needs while generating recurring, high-margin revenue. You will evaluate, prioritize, and scale marketplace opportunities such as:
Ideal Experience:
Who You Are:
What we offer:
Our Values: At eHealth, our core values guide our work:
*Please note the above is a summary of responsibilities; a full job description is available upon request. Job Application Deadline: April 13 #LI-Remote #LI-SG The base pay range reflects the anticipated pay range for this position. The actual base pay offered will depend on various factors including individual skills, experience, performance, qualifications, the department budget, and the location where work is performed. Base pay is one component of eHealth's total rewards package, which also includes an annual performance bonus, plus an array of benefits designed to support employees' personal and professional wellness. For more information on our total rewards offerings, please visit our career site. Base Pay Range -$214,200 - $285,600 eHealth is an Equal Employment Opportunity employer. It is our policy to provide equal opportunity to all employees and applicants and to prohibit any discrimination because of race, color, religion, sex, national origin, age, marital status, sexual orientation, genetic information, disability, protected veteran status, or any other consideration made unlawful by applicable federal, state or local laws. The foundation of these policies is our commitment to treat everyone fairly and equally and to have a bias-free work environment. | |
ref: (R4214) 5 hours ago
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